Penerapan Digital Marketing pada Website Toko Media Computer Jatinangor

Abstract

Digital marketing seems to have become a part of everyday life. Companies and businesses have already used digital marketing as a promotional channel to alleviate physical constraints caused by the Covid-19 epidemic. This final project study involves the use of digital marketing. The final project intends to develop a website and social media platforms such as Instagram and TikTok for Toko Media Computer Jatinangor. This report presents the use of both primary and secondary data. In the form of business data, preliminary data was collected via owner interviews. Secondary data in digital marketing papers managed to gather from publications. The WordPress platform was used to create the website. The report's findings will be examined using Google Analytics, Google Search Console, Instagram insights, and TikTok creator tools.