Implementasi dan Analisis Digital Marketing pada Layanan Jasa AK Pintu

Abstract

Abstract — With the large number of social media users in Indonesia, this can be used by business people in
marketing to generate maximum profits. Therefore, it is necessary to promote in various ways, such as
creating informative and creative content, placing advertisements on social media, writing articles on
websites, and much more. Promotional techniques using digital means such as the internet are called
Digital Marketing. The digital marketing technique will be applied to AK Pintu. AK Pintu is engaged in
services, namely specialists in the installation and service of rolling doors, folding gates, canopy,
henderson, harmonica, fences, stair railings, which are located in Bandung, West Java. So, the purpose of
the discussion in this study is to find out the application of digital marketing that is suitable to be applied
to help business activities at AK Pintu, analyze the effect of implementing digital marketing on social
media with the survey method, analyze the effect of applying SEO in writing articles on the AK Pintu
website.